Olvi is reinforcing its position in the Finnish beverage market by entering into a partnership with one of the world’s leading alcoholic beverage companies, Pernod Ricard. As of 1 October 2026, Olvi will be responsible for the import, sales, and distribution of Pernod Ricard’s portfolio in Finland.

Pernod Ricard’s portfolio includes more than 30 internationally renowned brands, many of which rank among the most prestigious alcohol brands globally. The selection features iconic names across categories such as Absolut Vodka, Jameson, Chivas Regal, Ballantine’s whiskies, and Martell cognac. Additionally, the portfolio includes Beefeater gin, Havana Club and Bumbu rums, Kahlúa liqueur, Aberlour whisky, and G.H. Mumm & Perrier-Jouët champagnes.

This collaboration strengthens Olvi’s position in the premium segment and supports the company’s strategic objective of expanding in the field of international premium brands. At the same time, it consolidates Olvi’s role as a multichannel operator in the Finnish beverage market.

“We are very pleased to expand our cooperation in international top brands with Pernod Ricard. We share Pernod Ricard’s strong commitment to responsibility and a desire to create meaningful moments of enjoyment for consumers,” says Anna Ekström, Director, Brand Partnerships.

Lisätietoja:
Olvi Oyj
Anna Ekström Director, Brand Partnerships
[email protected]