Responsible marketing

Consumer communication plays a central role in delivering on our responsibility commitments. We are dedicated to responsible advertising and marketing of our products. In addition to following official guidelines and regulations, we adhere to self-regulatory practices that are often stricter than legal requirements. Read more

Marketing plays a key role in promoting responsibility. We follow guidelines from organizations such as FoodDrinkEurope, Brewers of Europe, and the International Chamber of Commerce (ICC) regarding responsible commercial communication for food and beverages.

Beyond these guidelines, we apply self-regulation to meet the expectations of our operating environment and lead the way in developing responsible practices within our industry. Our aim is for all marketing within the Olvi Group to follow responsible practices, with an increasing share of marketing efforts highlighting sustainability and ethical considerations.