Products
We are committed to responsible consumer communication, responsible drinking culture and promoting moderate consumption in all our operations. Sustainability, such as healthiness, consumer information and environmental impacts, is a key factor in developing our products and expanding our product portfolio.
Our success is built on offering delicious products that meet the diverse expectations of today’s consumers.
Expectations for a product may relate to its content, for example its taste, composition and raw materials used, or to its packaging and environmental impacts. Lifestyles may also guide consumption habits towards certain types of products, where factors such as the responsibility of the product concept, production method and place of manufacture or the producer are significant.
Focuses
RESPONSIBLE CONSUMPTION
We encourage consumers to enjoy our products responsibly and in moderation. To promote a responsible drinking culture we have developed and diversified our range of non-alcoholic products. Read more
SUSTAINABLE PRODUCT CONCEPTS
Sustainability is a key part of how we develop our products. Many of our products are designed with consideration for their impact on both health and the environment. Read more
PRODUCT SAFETY
The safety of our products is fundamental. Products are manufactured in accordance with strict requirements, and they comply with laws, official regulations and quality standards. Read more
RESPONSIBLE CONSUMER INFORMATION
The clear presentation of product information is at the core of responsible consumer information. We ensure clear and sufficient product information on product labels and on the companies’ websites. Packaging markings also make each product traceable from raw material to store. Read more
RESPONSIBLE MARKETING
Consumer communication plays a central role in delivering on our responsibility commitments. We are dedicated to responsible advertising and marketing of our products. In addition to following official guidelines and regulations, we adhere to self-regulatory practices that are often stricter than legal requirements. Read more
Page updated 21.9.2026