Responsible marketing
The role of marketing is central in promoting sustainability. We are committed to responsible advertising and marketing of our products.
We comply with, among others, the guidelines of the European food and drink industry organization FoodDrinkEurope, the guidelines of the Brewers of Europe, and the International Chamber of Commerce ICC interpretation guidelines on responsible commercial communication for food and soft drinks.
In addition to these guidelines, we apply self-regulation to meet the expectations of our operating environment and to be a forerunner in developing responsible practices in our industry.
Our goal is that all Olvi Group marketing follows responsible practices and that the share of marketing activities emphasizing responsibility and ethical considerations increases annually.
Read more in the assured sustainability report
Page updated 21.9.2026