Sustainable Product Concepts

We focus on sustainable product concepts throughout our development process. Our goal is that by 2030, sustainability is comprehensively integrated into all our products. Our definition of a sustainable product includes criteria for the product itself, its materials, and the suppliers of those materials. These criteria consider environmental impacts, social sustainability, and support for consumer health.

Non-alcoholic and healthier beverages

Demand for non-alcoholic alcoholic products is growing. To respond to consumer demand, our goal is to increase the share of non-alcoholic products. We aim to ensure that a non-alcoholic alternative is available in every alcoholic product category or brand.

Consumers are increasingly looking for healthy and natural products. Therefore, we aim to focus on natural and local raw materials in product contents. Many consumers also say they are actively reducing their sugar intake. We pay attention to the amount of sugar in soft drinks and alcoholic beverages and annually launch sugar-free or lower-sugar products as well as alternative product categories. Our goal is that a sugar-free alternative is available in every product category.

Recycled ingredients and materials

We promote the use of reusable, recyclable or surplus-based raw materials and packaging materials in our products. With innovative partners, we have also used surplus materials as raw materials in our products since 2021. In 2022, the parent company Olvi began collaborating, among others, with Jungle Juice Bar on KevytOlo products, which use surplus fruits as raw materials.

We reduce the environmental impacts of packaging. All our product packaging is recyclable or reusable, and we support material recycling. Many cans as well as glass and plastic bottles contain recycled material, as do corrugated cardboard packaging and shrink-wrap films. We continue to increase the share of recycled materials and aim to communicate this more clearly to consumers.

To support responsible consumption, we ensure that different and also smaller packaging options are available.

Page updated 21.9.2026